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Pricing Your House To Sell

 

The most important factor in the ability to sell your house is pricing it right, meaning coming up with the right value for your house. You want to be sure not to overprice your house simply because the majority of potential buyers' interest in your house will be within the first three weeks of newly listing it. If it's overpriced for the market, buyers will move onto the next house. You are better off to price your house below its value because, if the house is priced below market value you will likely receive numerous offers within the first three weeks, which will drive up the selling price more in line with market values. Pricing your house boils down to supply and demand. There is no perfect science to it and no two Realtors® will ever price your home exactly the same.

So what are some strategies for pricing your home?

  1. Look at houses listed and sold within the last six months.
  2. Comparable houses ideally should be within a half mile radius, unless you are in a rural area, then you must look outside of this zone.
  3. Pay specific attention the physical attributes and boundaries of the different neighborhoods in your community when comparing houses.
  4. Compare to properties with square footage within + or - 10%, if possible.
  5. Also take into consideration the respective ages of the comparable houses.
  6. Look at the comparables' initial listing price compared to its sale price, and the number of days on the market. Sometimes Realtors® will be willing to sell you what their listed houses sold at.
  7. Factor in the comparable houses' amenities. What amenities are buyers looking for? Does your house have these amenities?
  8. In a buyer's market, you should price your house just below the average and allow yourself some room to come down from that price. In a seller's market you may want to price your house 10% above the last recently sold comparable.